Marketing

Marketing is an art. The art of creating value and of selling it.

Marketing is a response to that fundamental question: how to win and retain a client, or, more simply, what to do in order that a client is satisfied? AJM backs creativity, openness, partnership and effectiveness. All of these are to be found in the services below:

• analyses of the market, of competition and of the marketing environment
• marketing strategies
• market positioning and target group selection
• creation of marketing mix solutions (4P for industry and 7P for services)
• realisation and supervision of marketing mix activities
• branding
• public relations, including events, CSR, crisis communication, public affairs, media relations, product placement, sponsoring, image analysis, image strategies