Marketing
Marketing is an art. The art of creating value and of selling it.
Marketing is a response to that fundamental question: how to win and retain a client, or, more simply, what to do in order that a client is satisfied? AJM backs creativity, openness, partnership and effectiveness. All of these are to be found in the services below:
- analyses of the market, of competition and of the marketing environment
- marketing strategies
- market positioning and target group selection
- creation of marketing mix solutions (4P for industry and 7P for services)
- realisation and supervision of marketing mix activities
- branding
- public relations, including events, CSR, crisis communication, public affairs, media relations, product placement, sponsoring, image analysis, image strategies